If packaging and printing enterprises want to do a good job in packaging innovative anti-counterfeiting design, they need to consider the following problems.
　　(1) Conduct adequate market research. Understand and master customers' overall concept and demand for brand and packaging, and carry out innovative anti-counterfeiting design from the overall situation. At the same time, the brand positioning and differentiation of customers, the marketing means and path of products and other factors also need to be fully considered in anti-counterfeiting design.
　　(2) In the innovative packaging anti-counterfeiting design stage, product developers and packaging producers need to jointly study and determine the packaging design scheme, which also includes the packaging anti-counterfeiting design. Without the direct participation of either party, the final design scheme is not comprehensive, which can not fully reflect the developer's intention and meet its needs; It can not perfectly reflect the design effect, nor can it fully show the material and process potential of packaging producers. In addition, when the final design scheme is finalized, high-level decision-makers are required to participate until a decision is made to determine the means, process, visual effect and verification method of anti-counterfeiting design.
　　(3) Consider the realizability of mass production of anti-counterfeiting design. The design that cannot be stably reproduced in mass production, the design that is too harsh to the production and processing accuracy, the poor matching of materials and processes, and the design with poor anti-counterfeiting effect need to be avoided.
　　(4) Consider the cost of realizing the anti-counterfeiting effect, that is, provide customers with the best cost-effective anti-counterfeiting design and implementation effect. We should provide reasonable anti-counterfeiting schemes according to customers' requirements and control objectives for the total packaging cost. Don't blindly pursue perfection, otherwise too much is better than less. In addition, the actual production efficiency should be considered when determining the design scheme, which is also an important factor affecting the cost.
　　It should also be noted that from the current situation of packaging design, compared with packaging manufacturers, professional design institutions and personnel have a slightly weak understanding and application of anti-counterfeiting design means, methods, materials and their combination. This requires the process technicians of packaging manufacturers to play an important role in packaging anti-counterfeiting design, give full play to their expertise and subjective initiative, and provide customers and designers with anti-counterfeiting design that not only complements the overall design, but also integrates harmoniously, so as to ensure the due anti-counterfeiting function of packaging.