If there is an object that goes hand in hand with human beings, it is clothes. If you want to know how close the relationship between clothing and human beings is, you can see the noisy shopping malls, clothing stores everywhere on the street, the annual profit of brand clothing, the number of fashion magazines and small editors. There are many practitioners in the garment industry, and it is not easy for enterprises engaged in this industry to stand out. In addition to improving the traditional business model, we should also pay attention to the creation of brand advantages. The protection of enterprise brand advantage needs the help of intellectual property rights. Then, how should enterprises engaged in the garment industry protect trademarks, patents and copyrights?
　　If enterprises engaged in the garment industry want to achieve good development in the fierce market competition, it is important to change the business mode and refine the consumer group. However, it is also important to strengthen the brand construction. This is because the "score" of enterprises in the eyes of consumers should ultimately take the quality of their goods as the foothold. If the product quality of the enterprise to the market is very poor, even if the best marketing means are used, how can it last for a long time?
　　Brand is a comprehensive evaluation and cognition of an enterprise and its products, after-sales service and cultural value. It is also a trademark that can start the psychological activities of the audience. The logo used by enterprises to distinguish different types of goods is the carrier of the brand. Without such a carrier, the brand value will not be attached. If enterprises engaged in the garment industry want to strengthen brand construction, they should start with trademark protection.
　　A trademark is a sign used by a business entity on the goods or services it provides and can distinguish its goods or services from those provided by other market entities. A trademark approved and registered by the trademark office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. This is the biggest difference between a registered trademark and an ordinary product logo. The trademark registrant has the exclusive right to use his trademark. No unit or individual may use it at will without permission. Registered trademarks can not only effectively protect the legitimate rights and interests of trademark owners, but also facilitate consumers' brand recognition and shopping, and facilitate enterprises to create brands and seize the market. In addition, a trademark is also an intangible asset. A registered trademark can enable an enterprise to directly obtain economic profits in the form of transfer or authorization.